The Decision to Cooperate: A Strategic Decision

Nieves Arranz Peña and Juan Carlos Fernández Arroyabe
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Nieves Arranz Peña: Universidad Nacional de Educación a Distancia (UNED)
Juan Carlos Fernández Arroyabe: Escuela Superior de Gestión Comercialy Marketing (ESIC)

Chapter 2 in Business Cooperation, 2002, pp 26-39 from Palgrave Macmillan

Abstract: Abstract The concept of strategy is as old as humanity itself. The first attempts at systematization and characterization took place in the military field (Philip of Macedonia, Alexander the Great, Sun Tzu, Napoleon, for example), although the strategic component in the thinking of other great leaders or thinkers (Machiavelli, Lenin or Mao Zedong) is also very important. All these have contributed to some extent to the evolution of and perfecting the concept of strategy.

Keywords: Competitive Advantage; Strategic Decision; Cooperation Agreement; Brand Image; Company Strategy (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-55469-6_3

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DOI: 10.1057/9780230554696_3

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