 Market Entry and Market Development Strategies — Opportunities for Foreign Companies in JapanUlrike Maria Haak and René Haak Chapter 6 in Market Entry in Japan, 2008, pp 101-117 from Palgrave Macmillan Abstract: Abstract There are numerous ways to achieve success in the Japanese market and to maintain a leading position in the long term. The most familiar ways of entering and penetrating the market include the following: licensing; direct or indirect export; establishing an independent sales office; setting up franchising system; founding a joint venture; entering into a strategic alliance; founding a subsidiary of one’s own company; or acquiring a Japanese company (Kutschker and Schmid 2002). The reality of business in Japan is so extremely complex that theory-driven strategies for prospecting international markets in textbook format would be of no help to international managers. Other managers’ theories and experience can convey key information on strategic planning and on how to use market entry and market development tools, but they cannot replace personal experience acquired from doing business on a day-to-day basis, from communicating with partner companies and from dealing with competitors and market players in Japan. Keywords: Trade Fair; Market Entry; Strategic Alliance; Foreign Company; Japanese Market (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58217-0_6 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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