Corporations as Storytellers — Stakeholders as Image Builders: Towards Impressive Corporate Communication

Roy Langer and Richard J. Varey

Chapter 11 in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008, pp 205-226 from Palgrave Macmillan

Abstract: Abstract Studies of national images and identities suggest a careful consideration of historical and contextual aspects when planning, mastering and evaluating corporate images and identities — including a classification of image types. We argue for a reconsideration of these contributions if corporate communication is to be other than auto-communication, fixes or acronyms. Our discussion draws on company examples such as Hamburg-Mannheimer, Rambøll, Shell, Burger King and Scandinavian Airlines.

Keywords: Corporate Culture; Corporate Image; Corporate Identity; Corporate Communication; Image Pyramid (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58322-1_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230583221

DOI: 10.1057/9780230583221_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().