What is Public Relations?

Trevor Morris and Simon Goldsworthy

Chapter Chapter 1 in Public Relations for Asia, 2008, pp 3-5 from Palgrave Macmillan

Abstract: Abstract Since the term Public Relations (PR) was first coined over a hundred years ago, some PR people have wrestled with the problem of defining what it means (although it has to be said that the great majority have just got on with their work!). Outsiders — and journalists — have less of a problem. For them PR is overwhelmingly about things like press releases, press conferences and talking to journalists: in two words, media relations. Indeed many PR people have job titles such as “press officer” or “press secretary.” As we shall see, other activities may well be undertaken by PR people. For example they often create their own, managed media such as company newsletters, brochures and websites, and they set up and run events of different kinds. However such work is not always seen as PR, or done by PR people.

Keywords: Press Release; Public Relation; Public Relation; Press Conference; Social Entity (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230583450

DOI: 10.1057/9780230583450_1

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().