Strategy

Trevor Morris and Simon Goldsworthy

Chapter Chapter 12 in Public Relations for Asia, 2008, pp 69-82 from Palgrave Macmillan

Abstract: Abstract Having chosen the objectives we know where we are going; we now need to know how we are going to get there.

Keywords: Target Audience; Conventional Medium; Audience Selection; Conservative Bank; Primary Message (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_12

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DOI: 10.1057/9780230583450_12

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