Industry and Competitive Analysis

Aileen Ionescu-Somers and Ulrich Steger

Chapter 2 in Business Logic for Sustainability, 2008, pp 15-28 from Palgrave Macmillan

Abstract: Abstract Competition drives the very need for a company to be strategic. As Kenichi Ohmae, Japanese business writer and McKinsey consultant once pointed out: Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors. (Ohmae, 1983) One of the original meanings of the word ‘strategy’ was ‘to create an advantage’ — usually military — which implied the existence of competition. Our study is concerned with questions related to if, why and how F&B companies integrate social and environmental programmes or actions into business strategy in order to create a sustainable com?parative business advantage.

Keywords: Food Service; Corporate Sustainability; Brand Loyalty; Business Logic; Private Label (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58350-4_2

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DOI: 10.1057/9780230583504_2

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