New Product Development Success Factors

Magdy G. Abdel-Kader and Erin Yu-Ching Lin
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Magdy G. Abdel-Kader: Brunel University
Erin Yu-Ching Lin: PricewaterhouseCoopers

Chapter 2 in Performance Measurement of New Product Development Teams, 2009, pp 20-41 from Palgrave Macmillan

Abstract: Abstract In this chapter we review recent literature related to the success factors of outputs of NPD project teams and performance measurements of project teams in Taiwan’s high-technology sector. The literature shows that considerable previous research exists in the area of new product success/failure. However, there is no agreement among scholars on the degree of importance and the influence of these factors on the success/ failure of new products.

Keywords: Product Development; Project Team; Success Factor; Product Success; Business Success (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58427-3_2

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DOI: 10.1057/9780230584273_2

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