 Global Strategic Management of German MNCs in China: Patterns and Determinants of Sustainable Competitive Advantage in the Aftermath of the Asian CrisisBrij N. Kumar, Yunshi Mao and Birgit Ensslinger Chapter 5 in Asian Post-crisis Management, 2002, pp 64-80 from Palgrave Macmillan Abstract: Abstract In general, FDI in Asia was not hit by the Asian crisis as hard as were portfolio investments and bank lendings. Still, there is evidence that the investment behaviour of Western and particularly German multinational corporations (MNCs) in the critical period went through some changes (Kumar and Mohr, 1999). On one hand, market-oriented FDI slackened due to rapid decline of market potential. On the other hand, FDI for re-exports remained stable or even picked up because of steep depreciation of local currencies, the fall of local wages or other factor costs. In the same vein, some MNCs could cope with the crisis in terms of keeping FDI stable and continuing their corporate activity in a better way than others. They were able to compensate the negative effects of unfavourable developments by using their strategic advantages (Kumar and Mohr, 1999). Keywords: Local Responsiveness; Global Strategy; International Joint Venturis; Sustainable Competitive Advantage; International Business Study (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59583-5_5 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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