Segmenting the Internal Market

James Carlopio

Chapter Chapter 5 in Changing Gears, 2003, pp 85-106 from Palgrave Macmillan

Abstract: Abstract Our aim in this chapter is to begin to develop sophisticated implementation strategies tailored to the specific innovation we are trying to implement as well as the ‘local’ conditions within which it will operate. The good news is that we will continue to refine these strategies throughout the remainder of this book. As you should be aware by this time, this is an ongoing process, not a one-off task.

Keywords: Organisational Culture; Implementation Strategy; Technical Change; Early Adopter; Slack Resource (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59601-6_5

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DOI: 10.1057/9780230596016_5

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