Debate: Communication Strategies

Jacqueline Moore and Steven Sonsino
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Jacqueline Moore: London Business School
Steven Sonsino: London Business School

Chapter Chapter 4 in Leadership Unplugged, 2003, pp 73-99 from Palgrave Macmillan

Abstract: Abstract In the early phase of change, methods of opening up the debate and promoting a vision for the future are required — this is the telling phase of change.

Keywords: Stakeholder Group; Communication Strategy; Business Leader; Information Overload; Senior Executive (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59643-6_4

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DOI: 10.1057/9780230596436_4

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