Microsoft: Power and the Limits of Power

Wilma W. Suen

Chapter 4 in Non-Cooperation — The Dark Side of Strategic Alliances, 2005, pp 49-85 from Palgrave Macmillan

Abstract: Abstract In the dark ages of computing, computer-makers were vertically integrated: a hardware firm, such as IBM, developed proprietary OSs and applications software, and sold it to the corporate customer. Since then, the computer industry has undergone two paradigm shifts — to personal computing, then networked computing — and is now transitioning to a third, based on devices that send and receive data.

Keywords: Switching Cost; Strategic Alliance; Dark Side; Hewlett Packard; Internet Gaming (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59657-3_4

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DOI: 10.1057/9780230596573_4

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