Constructing Together

Johan Roos

Chapter 4 in Thinking from Within, 2006, pp 61-76 from Palgrave Macmillan

Abstract: Abstract Recall how the OilCo leaders of Chapter 1 shaped the meaning of the new and rather abstract customer-focus concept with their hands. Recall also how the ChemCo leaders of Chapter 3 visually displayed their X6 strategy and reflected and engaged with the messages embedded into their construction. Unlike what occurred during the many meetings preceding the workshop, their construction work challenged sight and touch as well as stimulated emotional arousal and consciousness. Like artists they expressed the basis for their evolving customer-focused strategy, not just metaphorically but by manipulating a range of devices with their hands. They could have used brushes to paint their views on a canvass, but in this case they crafted meaning in three dimensions with their hands. They used the material dimension of their imagination to an extent previously not done. They were Thinking from Within.

Keywords: Sign Language; Construction Work; Creative Expression; Strategic Issue; Substitute Technology (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59741-9_4

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DOI: 10.1057/9780230597419_4

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