Managing Radical Innovation — Corporate Case Studies

Gaston Trauffler and Hugo P. Tschirky

Chapter 3 in Sustained Innovation Management, 2007, pp 51-79 from Palgrave Macmillan

Abstract: Abstract Today it is no longer sufficient for companies to merely concentrate on continuous improvement of existing technologies by following proven incremental innovation patterns (see Chapter 1). Henceforth, it is more and more necessary for companies to also master discontinuous technological evolution and radical innovation in addition to the more common incremental innovation. Thus, this book provides answers to understanding the processes, structures and methods required for the successful management of both radical and incremental innovation and how these processes, structures and methods can be implemented.

Keywords: Radical Innovation; Strategic Level; Incremental Innovation; Innovation Idea; Sustained Innovation (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230597716_3

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