Some Hints on How to Design a Strategy

J. Carlos Jarillo

Chapter Chapter 8 in Strategic Logic, 2003, pp 200-222 from Palgrave Macmillan

Abstract: Abstract This chapter is, without doubt, the most important one in the book. In Part I we saw the basic elements of strategic logic and in Part II we applied them to the three dimensions that in fact define the strategy of a company. In these chapters we have tried to understand why the profitability of one business is so different from that of another, and what the basic variables that determine it are. In this sense, they are theoretical chapters that try to explain reality. To address most readers’ interest, however, we must go one step further: to see how to apply strategic logic ‘forwards’, that is, how the ideas that we have been discussing in this book can help to design a strategy that leads a company to the desired profitability. In Chapter 7 we tried to see how strategic logic throws light on the complex questions of mergers, but here we will try to apply this logic to the most creative aspect of a manager’s job: the determination of what the company is going to do in the future.

Keywords: Strategic Planning; Vertical Integration; Share Price; Cosmetic Surgery; Winning Strategy (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59814-0_9

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DOI: 10.1057/9780230598140_9

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