Brand sickness

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 32-34 from Palgrave Macmillan

Abstract: Abstract Everything and everyone is, if you are to believe the ad men, a brand. Brands have a life story, a history. They also have a personality. Advertising executives live their brand and try to get us to do so as well.

Date: 2008
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DOI: 10.1057/9780230598317_10

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