Selling to laggards

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 164-166 from Palgrave Macmillan

Abstract: Abstract It’s curious, quaint even, but sometimes also a little pathetic, to see people deeply wedded to products long since updated and improved by technology. Letters-to-the-editor writers to certain newspapers bash out their fury on old manual typewriters and have eschewed all developments for thirty years.

Keywords: Early Adopter; Costly Corner; Safety Belt; Multiple Information Source; Early Majority (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_62

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DOI: 10.1057/9780230598317_62

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