Sex, violence and car chases

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 173-174 from Palgrave Macmillan

Abstract: Abstract Does sex sell? In the mid-1990s, Calvin Klein jeans launched a rather controversial and highly sexual advertising campaign which doubled their revenue. So is it a good idea to use sex (or violence) to improve sales? There are four questions here: Should one sex-up products using names, images, innuendo? Should one ignore the product and attempt to sex-up the ads for it? Should one leave the product and ad alone but advertise in sexy programs? Should one do all three: sex-up the product and ad, and put them in a sexy program?

Keywords: Human Resource Management; Mood State; Advertise Product; Violent Program; Commercial Schema (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_65

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DOI: 10.1057/9780230598317_65

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