Step 3: Generating Strategic Alternatives

Jorge A. Vasconcellos e Sá

Chapter Chapter 5 in The Neglected Firm, 2002, pp 62-74 from Palgrave Macmillan

Abstract: Abstract Outside present strategy there is a world of potential opportunities to exploit. The aim of this chapter is to introduce two methods, client analysis and segmentation, which are most likely to produce interesting results.

Keywords: Real Strategy; Light Truck; Strategic Alternative; Carpet Industry; Present Client (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59929-1_5

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DOI: 10.1057/9780230599291_5

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