Step 4: Evaluating the Strategic Alternatives

Jorge A. Vasconcellos e Sá

Chapter Chapter 6 in The Neglected Firm, 2002, pp 75-83 from Palgrave Macmillan

Abstract: Abstract In this chapter, the strategic alternatives suggested by Chapter 5’s client analysis and segmentation are evaluated.

Keywords: Resource Sharing; Evaluation Matrix; Market Area; Sales Force; Entry Decision (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59929-1_6

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DOI: 10.1057/9780230599291_6

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