Herrnstein: Matching and Melioration

Gordon R. Foxall

Chapter Chapter 7 in Explaining Consumer Choice, 2007, pp 121-132 from Palgrave Macmillan

Abstract: Abstract This chapter and the two that follow compare and contrast the three varieties of behaviorism that have proved most effective in understanding consumer behavior: radical behaviorism, teleological behaviorism, and picoeconomics. In the case of radical behaviorism, which has been extensively examined in earlier chapters, only a relatively brief overview is given, followed by an account of how this extensional behavioral science has contributed to behavioral economics. This provides material by which the contribution of teleological behaviorism and picoeconomics to the analysis of everyday consumer choice can be evaluated in succeeding chapters. In the case of teleological behaviorism and picoeconomics, a more general account is provided of their nature as modern behaviorisms, and their contributions to the analysis of more extreme consumer behaviors, those in which consumers forfeit self-control in the pursuit of their consumption goals, are considered. In addition, this chapter classifies radical behaviorism, teleological behaviorism and picoeconomics on a continuum of behaviorisms from extensional behavioral science to intentional behavioristic to superpersonal cognitive psychology.

Keywords: Consumer Behavior; Product Category; Consumer Choice; Store Brand; Shopping Trip (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59979-6_7

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DOI: 10.1057/9780230599796_7

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