 Influencing the Decision-Making ProcessBarry Hessenius Chapter Chapter 7 in Hardball Lobbying for Nonprofits, 2007, pp 129-200 from Palgrave Macmillan Abstract: Abstract The first task in a specific lobbying campaign is to set the objective. This is done by the lobbying group’s ongoing steering committee/board of directors, with consensus among the various members of the coalition. The objective may be to achieve a desirable goal, to meet a pressing need of the group, or to react to proposed legislation or other governmental action or inaction that will have a specific impact on the group. The objective should be specific and focused and should appeal to the widest audience, but not so ambitious as to be impossible to attain. It shouldn’t be too broad; each campaign must have definable, understandable goals. This doesn’t mean the goal itself needs to be less than what the organization really wants, but rather that it needs to be as precise as possible. Goals and objectives that are not formulated in reaction to something need to be inspiring and exciting to the base membership, worthy of the commitment of time and energy, and capable of changing things for the better so as to advance the nonprofit’s mission. Keywords: Media Coverage; Lobbying Effort; Advocacy Coalition; Stakeholder Support; Ballot Initiative (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-60483-4_8 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.