A Revolution in the Making

E. Andrew Boyd

Chapter Chapter 1 in The Future of Pricing, 2007, pp 1-5 from Palgrave Macmillan

Abstract: Abstract What’s the right price for a bar of soap? Nothing fancy, just the soap we reach for in the shower every morning, or bathe our children with before we put them to bed.

Keywords: Customer Relationship Management; Price Problem; Airline Industry; Operational Price; Sales Agent (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-60690-6_1

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DOI: 10.1057/9780230606906_1

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