New Rules for Business Success

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

Chapter 4 in Beyond Good Company, 2007, pp 61-74 from Palgrave Macmillan

Abstract: Abstract We had our first inkling that something was up at Wal-Mart in May 2005 when a Unilever manager, responsible for its fish business, said that he was astonished by what happened during his just-completed visit to Bentonville, Arkansas, to “take orders”—in both senses of the term. The normal routine, as he described it, was to travel to Wal-Mart headquarters, struggle to get a parking spot, go through security, get a badge, and then wait on a bench to be “called.” Then you meet in a Spartan cubicle with a Wal-Mart rep, make your pitch, and more or less get told how much the world’s largest retailer and grocer will buy from you—and always at a lower price than last year—all in thirty minutes or less.

Keywords: Fair Trade; Business Success; Good Company; Marine Stewardship Council; Fair Trade Coffee (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-60998-3_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230609983

DOI: 10.1057/9780230609983_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().