Stages of Corporate Citizenship

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

Chapter 5 in Beyond Good Company, 2007, pp 75-92 from Palgrave Macmillan

Abstract: Abstract Unilever is ahead of the curve with its citizenship agenda and Wal-Mart has finally gotten into the action. What’s happening in a broad sampling of companies? Our biennial surveys of U.S. business leaders find that some 80 percent believe that citizenship needs to be a priority for companies and a large majority (69 percent) agree that the public has a right to expect it. So what are they doing about it?

Keywords: Business Ethic; Business Leader; Corporate Citizenship; Global Reporting Initiative; Social Entrepreneur (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230609983_6

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