Taking an Integrated, Strategic Approach

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

Chapter 7 in Beyond Good Company, 2007, pp 113-128 from Palgrave Macmillan

Abstract: Abstract Consider the distinctions between world-class performance for business versus world-class performance for corporate citizenship. In business, world-class performers design strategies that provide sustainable competitive advantage, and reinforce them with operating processes to deliver top-level execution with high levels of quality and productivity. Businesses use sophisticated management systems to gain efficiency, provide training and development for employees, and rely on clear performance metrics to guide continuous improvement. World-class performers also develop close connections with their customers, suppliers, and employees. And, in what might be the most distinguishing characteristic, world-class performers align and integrate every component from strategy to execution to performance feedback in a virtuous, self-reinforcing cycle that builds sustainable value.

Keywords: Socially Responsible Investing; Corporate Responsibility; Strategic Approach; Global Reporting Initiative; Good Company (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-60998-3_8

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DOI: 10.1057/9780230609983_8

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