Mission and Vision
Allan P. O. Williams
Chapter 8 in The Rise of Cass Business School, 2006, pp 112-116 from Palgrave Macmillan
Abstract:
Abstract So far Part III has highlighted the contextual factors that have impinged, and continue to impinge, upon the School (see Figure 7.1). The following chapters identify and explore the School’s strategies for coping and advancing in an increasingly competitive environment. These strategies generated planned and unplanned forces that had to be ‘managed’ over time. Potentially one of the most powerful internal forces in a business school is that generated by a shared mission or vision.
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62481-8_8
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DOI: 10.1057/9780230624818_8
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