Brand management

David E. Hawkins

Chapter Chapter 16 in Corporate Social Responsibility, 2006, pp 132-141 from Palgrave Macmillan

Abstract: Abstract The evolving business models of the second half of the twentieth century and the prospect that these will further evolve in the future are founded on the concept of brand rather than production. To move from the traditional Fordist monolith structure to a virtually integrated fluid structure presents a major challenge in terms of recognizing and managing sustainability within the supply network backing a brand-based business model.

Keywords: Corporate Social Responsibility; Supply Chain; Hedge Fund; Supply Network; Sustainability Report (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62581-5_16

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DOI: 10.1057/9780230625815_16

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