Marketing in the Islamic Countries of Southeast Asia

Marin Marinov

Chapter 10 in Marketing in the Emerging Markets of Islamic Countries, 2007, pp 175-195 from Palgrave Macmillan

Abstract: Abstract Southeast Asia covers more than four million square kilometers, which is almost the size of Europe. At the end of 2005 the population amounted to 570 million. The region comprises 11 countries, namely Brunei, Burma (Myanmar), Cambodia, East Timor, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Three of them — Brunei, Indonesia, and Malaysia — are predominantly Muslim. Indonesia is the largest and most populous state. It occupies half of Southeast Asia and is home to about 40 per cent of its inhabitants. It is also the fourth largest and most populous Islamic country in the world.

Keywords: Foreign Direct Investment; Retail Sector; Asian Financial Crisis; Consumer Expenditure; Islamic Country (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62628-7_10

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DOI: 10.1057/9780230626287_10

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