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Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 77-85 from Palgrave Macmillan

Abstract: Abstract This is when market researchers in a shopping center stop a sample of passersby and ask if they’re willing to answer a few questions. Those who agree then participate in one-onone interviews to largely determine how they purchase and what drives their loyalty.

Keywords: Market Share; Manage Customer Relationship; Brand Extension; Market Audit; Market Intermediary (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_13

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DOI: 10.1057/9780230626409_13

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