I

Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 59-65 from Palgrave Macmillan

Abstract: Abstract An icon is the symbol of a brand that is deeply entrenched in the minds of consumers. Tony the Tiger, the Harley-Davidson crest, and the Nike “swoosh” are all brand icons that are indelibly etched into the conscious and subconscious minds of consumers. Icons are tremendous assets with incredible value, however, they require regular updating to infuse them with new and relevant meaning.

Keywords: Intangible Asset; Human Resource Practice; Marketing Capability; Corporate Brand; Brand Communication (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_9

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DOI: 10.1057/9780230626409_9

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