The personality of organizations

Adrian Furnham

A chapter in Management Mumbo-Jumbo, 2006, pp 113-114 from Palgrave Macmillan

Abstract: Abstract Marketing types love to talk about “brand personality”. They mean quite simply a set of characteristics or traits associated with a particular brand.

Keywords: Personality Type; Rate Organization; Social Image; Brand Personality; Positive Label (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62659-1_43

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DOI: 10.1057/9780230626591_43

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