Atmospherics

Adrian Furnham

A chapter in Management Mumbo-Jumbo, 2006, pp 23-25 from Palgrave Macmillan

Abstract: Abstract How do you design shops and arrange products to maximize sales? Supermarkets know the importance of layout. Shoppers are confronted first by fresh produce to convince them that they need a trolley rather than a basket. Then the staples – bread and milk – are often furthest away from the entrance and each other to make customers walk the aisles.

Keywords: Fresh Produce; Shelf Space; Horse Manure; 21st Century Version; Wine Taster (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62659-1_5

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DOI: 10.1057/9780230626591_5

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