Product Configuration: a New Approach to More Efficient Product Customization

Cipriano Forza and Fabrizio Salvador

Chapter 1 in Product Information Management for Mass Customization, 2006, pp 3-15 from Palgrave Macmillan

Abstract: Abstract Product configuration is nowadays particularly relevant in relation to product customization, which is a well-established trend. The aim of this chapter is to set the scope of product configuration, illustrating why and when this topic is relevant for a company. In doing so product configuration is linked to the changes in the contemporary competitive arena. More specifically, this chapter: illustrates the trends of product proliferation and ‘cost-variety’ trade-off reduction; explains the relationship between product variety and customization; relates product configuration with product variety and product customization.

Keywords: Product Variety; Customer Requirement; Mass Customization; Customer Order; Product Configuration (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-80092-2_1

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DOI: 10.1057/9780230800922_1

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