TNCs as Global Investors

Paul Fischer

Chapter 4 in Foreign Direct Investment in Russia, 2000, pp 116-141 from Palgrave Macmillan

Abstract: Abstract Whereas inbound FDI volumes can be explained by existing locational advantages (L-advantages) of recipient countries, FDI outflows reflect ownership advantages (O-advantages) of investing companies. O-advantages refer mainly tofinancial capacity and intangible assets (technological, management and marketing know-how; intellectual property; brand equity; trade and customer links; etc.) of TNCs in host countries.1

Keywords: Joint Venturis; Strategic Alliance; Brand Equity; Recipient Country; Foreign Asset (search for similar items in EconPapers)
Date: 2000
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DOI: 10.1057/9780333977590_5

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