Keys to Success

Jon Woronoff

Chapter 10 in The “No-Nonsense” Guide to Doing Business in Japan, 2001, pp 119-129 from Palgrave Macmillan

Abstract: Abstract Every book on doing business in Japan has a section on what it takes to succeed. This is mine. It includes many of the standard clichés with regard to adapting to the market, quality, service, and delivery. But it adds some items most other writers tend to neglect. It is hard to grasp why. After all, price is a crucial element anywhere, including Japan.1 And, in Japan, nothing is quite as precious as connections.

Keywords: Household Appliance; Back Home; Sales Personnel; Luxury Item; Japanese Consumer (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-97808-5_10

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DOI: 10.1057/9780333978085_10

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