Demonstration: booking overnight accommodation in a GEM

Wingham Rowan

Chapter Chapter 1 in Net Benefit, 1999, pp 19-26 from Palgrave Macmillan

Abstract: Abstract It is half past six on a Friday evening. A couple looking for a weekend on the coast have turned to the GEMs system to find somewhere to spend tonight. After the customers have entered their PIN (personal identification number) and navigated to the ‘overnight accommodation’ marketplace, an initial screen asks ‘do you want to rent a room or do you wish to sell accommodation?’ One click tells GEMs they are buyers rather than potential providers: they are then asked for detailed requirements.

Keywords: Market Entry; Potential Buyer; Favorite Market; Recreational Vehicle; Friday Evening (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-98280-8_2

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DOI: 10.1057/9780333982808_2

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