Competition Strategy

Toyohiro Kono and Stewart Clegg

Chapter 7 in Trends in Japanese Management, 2001, pp 192-202 from Palgrave Macmillan

Abstract: Abstract When many similar products are sold in the same market there is competition. Competition strategy seeks to increase or maintain the market share of established or new products. Competition takes place on four fronts: product quality and performance, cost and price, sales promotion and service, and sales channels. Combining these leads to four competition strategies: product differentiation, market segmentation, price policy and cost leadership, and construction of entry and mobility barriers (competitive strength has five levels of hierarchy, as shown in Figure 7.1, a model similar to the upper part of the value chain model developed by Porter, 1985).

Keywords: Foreign Direct Investment; Entry Barrier; Japanese Firm; Japanese Patent; Hostile Takeover (search for similar items in EconPapers)
Date: 2001
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DOI: 10.1057/9780333993897_7

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