Defining Meta-luxury

Manfredi Ricca and Rebecca Robins

Chapter Chapter II in Meta-Luxury, 2012, pp 6-22 from Palgrave Macmillan

Abstract: Abstract Although what we define as meta-luxury acquires a special relevance as a result of the global crisis of 2008–9, it is by no means a new phenomenon. Rather, it is the rediscovery of a paradigm and a set of principles deeply entrenched in European culture. For this reason, defining it in a precise way and fully appreciating its meaning requires a somewhat sinuous, but also fascinating, journey across centuries and cultures.

Keywords: Diffi Cult; Brand Management; Great Brand; Luxury Brand; Great Musician (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00566-3_2

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DOI: 10.1057/9781137005663_2

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