Mergers and Acquisitions in the Consumer Goods Sector

B. Rajesh Kumar
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B. Rajesh Kumar: Institute of Management Technology

Chapter 10 in Mega Mergers and Acquisitions, 2012, pp 215-225 from Palgrave Macmillan

Abstract: Abstract Consumer goods companies are using M&A as a strategy to expand global reach, enter new markets and consolidate the focus on their core brands. Acquisitions are also used to vertically integrate and optimize supply chain operations. Acquisitions in the sector are also meant for securing critical resources or proprietary technologies in certain product categories. In the context of post-economic crisis, companies in the food, drink, consumer goods and retail sectors are actively involved in M&A activity, especially in developing nations. Pepsi and Nestlé have made nine and seven acquisitions respectively in developing nations during the period 2006–2010. In developing markets like India, China and Russia, M&A deals are driven by the consolidation of smaller companies.

Keywords: Private Equity; Baby Food; General Food; Consumer Good Industry; Beverage Company (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00590-8_10

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DOI: 10.1057/9781137005908_10

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