Business Model of the Decade — Value for Many

Sarwant Singh

Chapter 8 in New Mega Trends, 2012, pp 141-156 from Palgrave Macmillan

Abstract: Abstract There is an interesting correlation between battles and business models. Just as invention of a new weapon has meant competitive advantages in the battlefield and victory for nations, new and sustainable business models can guarantee success for corporations in an increasingly competitive world. And just as warfare can be broken broadly into five generations — linear (Napoleonic column formation), trenches and mass sieges (World War I and World War II), blitzkrieg (highly mobile form of infantry and armour working in combined arms teams), guerrilla/insurgency (Vietnam, Afghanistan and Iraq) and now cyber warfare — one can also roughly break business models into five similar generations: conventional (Industrial Revolution era), convenience (McDonald’s), magnitude (hypermarkets and Walmart), dot-com (eBay, Amazon.com, Netflix) and now Web 2.0 (apps). Take notice of the convergence that is taking place in the fifth generation.

Keywords: Mobile Phone; Business Model; Green Roof; Ford Motor Company; Advertising Revenue (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00809-1_8

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DOI: 10.1057/9781137008091_8

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