Opportunities and Challenges for Open Innovation in the Automotive Industry

Alexander Brem and Gerd Schuster

Chapter 10 in Sustaining Industrial Competitiveness after the Crisis, 2012, pp 226-238 from Palgrave Macmillan

Abstract: Abstract Times of turbulence such as the recent financial crisis and the resulting economic downturn led organizations more than ever before to consider their business models. A strong globalization philosophy is now a feature of every managerial decision. Outsourcing became a key activity to reduce costs and stay competitive. Hence, strategic alliances and research and development (R&D) corporations with partners from emerging markets have been concluded (Hamel et al., 1989). Urbanization is an ongoing process resulting in cities with millions of people (Henderson, 2010). Collaborative software such as Nokia’s developer forum for the Android marketplace provides access to the knowledge of every single programmer in the world and revolutionized the technology market. Disruptive innovations like the iPad helped organizations to grow rapidly, and social media helped them to make their innovative technologies value adding for customers. All of these things are changing the world in which we live. These are some reasons why a construct named open innovation has been creating a buzz in recent academic research and managerial practice (Chesbrough, 2003).

Keywords: Innovation Process; Open Innovation; Automotive Industry; Strategic Alliance; Technology Commercialization (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1057/9781137010988_11

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