Listening to Evelyn Glennie: Metaphor as Art

Christina Schwabenland
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Christina Schwabenland: University of Bedfordshire

Chapter 4 in Metaphor and Dialectic in Managing Diversity, 2012, pp 78-102 from Palgrave Macmillan

Abstract: Abstract In this chapter I want to describe some of the ways in which managers, and management educators can engage the aesthetic power of metaphor to transform their perspectives and challenge negative and unhelpful stereotypes. The power of metaphor to shape the way we feel about ourselves and each other has been powerfully demonstrated by Asch’s experiment (cited in Geary 2011) in which he gave two groups of people a list of attributes of an individual, identical save only for the word ‘warm’ in one list and ‘cold’ in the other. The group who had ‘warm’ in their list formed a better opinion of the individual than the other group. This is not entirely surprising as cold personalities are generally less well regarded than ‘warm’ ones. However, even more interestingly, Geary describes a development of Asch’s experiment in which the groups again received identical list of attributes — but each of the participants in one group had been given a warm cup of coffee to drink just before starting the experiment while the other group were given a cold drink. Again, the drinkers of the warm cup of coffee formed significantly more positive judgements.

Keywords: Sexual Orientation; Previous Chapter; Emotional Engagement; Hate Speech; Transformational Learning (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02267-7_4

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DOI: 10.1057/9781137022677_4

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