How Does One Create a Culture That Supports and Manages Innovation?

Shan Rajegopal

Chapter Chapter 2 in Portfolio Management, 2013, pp 15-26 from Palgrave Macmillan

Abstract: Abstract While many new companies — especially well-funded start-ups — believe they own the market on innovative thinking, mature organizations also bring multiple advantages to the field. Top among them is the ability to build a systematic approach to manage innovation. While fresh start-ups are still assembling their teams, building markets, and putting infrastructure in place, the mature company can focus on instilling innovation discipline in operations.

Keywords: Business Success; Social Computing; Innovation Decision; Innovation Culture; Supply Chain Operation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02334-6_2

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DOI: 10.1057/9781137023346_2

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