Exploring Managerial Perceptions of the Innovation Process in Mexico
Daniel Maranto,
Luis Garcia-Calderon and
Javier Reynoso
Chapter 8 in Understanding Organizations in Complex, Emergent and Uncertain Environments, 2012, pp 143-153 from Palgrave Macmillan
Abstract:
Summary This is an explorative research aimed at understanding how managers perceive the innovation process in their companies in Mexico, to what extent they consider their firms create and transform innovative ideas. Initial results seem to indicate that managers perceive firms are better at generating ideas than converting them into new products and services.
Keywords: Innovation; emerging economy; innovation facilitators; innovation inhibitors; Mexico (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02608-8_8
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DOI: 10.1057/9781137026088_8
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