Impacts of Global Mindset and Psychic Distance on the Performance of Brazilian Subsidiaries

Germano Glufke Reis, Maria Tereza Leme Fleury and Afonso Fleury

Chapter 7 in Impacts of Emerging Economies and Firms on International Business, 2012, pp 126-144 from Palgrave Macmillan

Abstract: Abstract The literature has emphasized the importance for multinational corporations to develop a global mindset in order to operate in the challenging environment of global business. It has been argued, for instance, that ‘global managers’ should develop global and integrative perspectives (Kedia and Mukherji, 1999). Furthermore, Bartlett and Ghoshal (1992) comment that global managers must also have ‘a broad, non-parochial view of the company and its operations, yet a deep understanding of their own business, country, or functional tasks’ (Bartlett and Ghoshal, 1992: 132).

Keywords: Foreign Direct Investment; International Business; Sales Growth; Harvard Business Review; Foreign Subsidiary (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03254-6_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137032546

DOI: 10.1057/9781137032546_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().