Psychology in Business Education: A Response to Rapid Economic and Technological Change

Gregory J. Hall

Chapter 12 in Shaping the Future of Business Education, 2013, pp 153-161 from Palgrave Macmillan

Abstract: Abstract For many decades, psychological theory in business education was largely limited to understanding organizational behavior, consumer behavior, and human resource management. Today, all that has changed. The emergence of e-commerce, informatics, healthcare management, environmental business policy, and wealth management as critical twentyfirst-century issues requires that contemporary business curricula apply and integrate psychological theory to these domains. Two particular areas of curriculum development — financial psychology and cyber psychology — serve as examples of the crucial need to integrate psychology with business in today’s education.

Keywords: Financial Planning; Business Education; Retirement Planning; Choice Architecture; Psychology Faculty (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03338-3_13

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DOI: 10.1057/9781137033383_13

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