Including the Global Context: Enlarging Our Horizons through Cultural Training

Taira Koybaeva

Chapter 9 in Business Administration Education, 2012, pp 161-183 from Palgrave Macmillan

Abstract: Abstract Markets are becoming increasingly borderless. There is a more fluid exchange of financial instruments, labor, business products, and services. Global context in all business transactions requires understanding of differences in values, beliefs, and norms of the target markets. Culture could be defined as a unique combination of values, norms, and beliefs of any given group of people. Many failures in international projects and increasing level of complexity of global businesses call for developing cultural awareness. Cultural intelligence (CQ) is a key factor of a successful-global strategy and cultural training. CQ can be developed through various types of training all of which need to include the basic theory of cultural dimensions.

Keywords: Foreign Direct Investment; International Business; Cultural Dimension; International Joint Venture; Global Business (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-08710-2_9

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DOI: 10.1057/9781137087102_9

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