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Javier Amores Salvadó, Gregorio Martín Castro, José Emilio Navas López and Miriam Delgado Verde
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Javier Amores Salvadó: Universidad Complutense de Madrid
Gregorio Martín Castro: Universidad Complutense de Madrid
José Emilio Navas López: Universidad Complutense de Madrid
Miriam Delgado Verde: Universidad Complutense de Madrid

Chapter 3 in Environmental Innovation and Firm Performance, 2013, pp 79-87 from Palgrave Macmillan

Abstract: Abstract There are many theoretical arguments for the theory that that environmental product innovation and green image play an important role as environmental management facilitators. Although, from a different perspective, both can be an important source of business opportunities and for this reason firms have started to incorporate environmental concerns into their strategic decision-making (Sharma and Vredenburg, 1998). As suggested by Karagozoglu and Lindell (2000), environmentally proactive strategies promote ecological innovation and can lead to competitive advantage.

Keywords: Firm Performance; Corporate Reputation; Corporate Image; Innovation Capability; Environmental Innovation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26404-6_3

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DOI: 10.1057/9781137264046_3

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