The Three Successful Transformers: Breakthroughs

Manuel Hensmans, Gerry Johnson and George Yip
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Manuel Hensmans: ULB
Gerry Johnson: Strategic Management Lancaster University Management School
George Yip: Management China Europe International Business School

Chapter 5 in Strategic Transformation, 2013, pp 97-121 from Palgrave Macmillan

Abstract: Abstract In the early 1990s business commentators were still casting doubts on the prospects of our three transformers. Thus, in the same period from 1992 to 1994, the Financial Times could describe all three as “stuck in the middle” strategically. Cadbury Schweppes was neither a national nor a convincingly international player. Tesco was not a leading discounter, but nor could it be called a high-profile quality provider. And Smith & Nephew’s pretensions as a supplier of global, high-margin medical devices was undercut by a hard-to-shift image of a slow-moving peddler of bandages and creams.

Keywords: Soft Drink; Share Price; Business Unit; Successful Transformer; Corporate Headquarters (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26846-4_5

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DOI: 10.1057/9781137268464_5

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