Understanding the fundamentals of the luxury industry

Michel Gutsatz and Gilles Auguste
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Michel Gutsatz: CEIBS

Chapter Part 1 in Luxury talent management, 2013, pp 1-58 from Palgrave Macmillan

Abstract: Abstract The objective of Part 1 is to give a unique understanding of what the luxury industry is about and what differentiates it from other brand-centered industries.

Keywords: Family Business; Corporate Culture; Brand Image; Brand Awareness; Brand Management (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27067-2_1

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DOI: 10.1057/9781137270672_1

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